Being a bookseller is no easy task. Without boring you of the details or the woes, lets just say that a two-week vacation to the islands is not on the radar anytime soon. We live day-to-day and hope that tomorrow will be a better day. Our business plan and strategic plans are created to meet the needs of the community that we serve and hinge on the hope that we can reach just one more new person with each effort.
Being a bookseller in a small town creates so much opportunity and so many challenges. We know our friends well, we watch their children grow and understand what they are looking for often without them ever having to ask. We also work with the schools, local non-profits and civic organizations that serve our community. Often we present authors in schools at no cost, some of which is saving them thousands of dollars. We do this because we care. We do this because that is who we are.
Our shelves are not packed with the latest hyped up marketing blitz titles that are on billboards, television and gracing the aisles of national discount chains. Our shelves are a reflection of the community that we serve and we are proud to display those titles. We do have the same inventory as those chains. In most cases, should you request a specific title it will take just one or two business days to arrive. This is a service that comes at no extra cost. We know that cost matters.
The recession hit everyone hard, we are no exception. Often we ask ourselves if a small shop in a small town is just not what people are looking for. Taking a ride to the discount store, in many cases less than 15-minutes from town is an attractive alternative to those looking to save a buck or two. We understand this. This is something we think of often. We also know that given we cannot compete with price, we have to offer something more.
What do we offer? We offer personal service, knowledge and the promise that you are not just a customer, you are a friend. We offer a commitment to the community, a sense of civic pride with each smile and our word that we are dedicated to seeing that our town remains strong, not just for the Clinton Book Shop but for each and every hard working independent merchant that contributes to the promise of tomorrow for the place that you call home.
Although we may not know what the future holds, we will continue to work hard. Selling books is our passion, reading is our connection to the worlds that are created for us to explore together. Our challenge is to make sure that the worlds we discover are shared with each of you so that you too will share your experiences as well. Stop by soon and lets explore the magic of books together.
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